Marketing for Plumbers - 10 Digital Marketing Tips for Plumbing Companies

10 Digital Marketing Tips for Plumbing Companies

For a plumbing company to be successful and profitable, it should have a healthy cash flow. Sales and cash flow are the key determinants in the growth of any business. This is only true if the flow of customers is steady and potentially increasing. Customers are the key elements in any successful business, and that why marketing is critical to every company that needs expanding.

Plumbing is a business where you can find a good number of customers at a reasonable price. This is only possible if you use the right methods of digital marketing.

The company needs to market itself to individuals looking for licensed professionals locally and nationally.


Should I Hire A Plumbing Marketing Agency

Should I Hire A Plumbing Marketing Agency or Do It On My Own?

The plumbing business is very competitive nowadays, however; so many plumbers opt to contract a plumber marketing company instead of doing it on their own. There is an endless list of pros to using an expert agency but if that option is out of your budget, there are still some very basic things you can do to help your business significantly.

Digital Marketing Tips For Plumbing Companies

1. Website

Every plumbing company conducting its business online should have a website. A company website is the center of its online marketing. The website should be functional to attract potential customers and convert them into leads.

Plumbing companies should also ensure the information mentioned on the website, such as a current address, phone number, and email address are working correctly. Posting information that is incorrect may turn away potential customers, thereby losing the inquiries as well as leads.

2. Submitting The Company Website To Local Directories

In most cases, customers are going to find the company via the local online business listings. Having your company listed on the local directories is essential, and most have the paid listings to boost your listings on top where customers can find them easily.

3. Creating Blogs

Content defines the success or failure of any online business. Search engines like Google are after informative content. Creating content that is unique and engaging around your keywords helps you to capture your audience’s attention, and at the same time, it improves your company ranking on the SEO.

4. Creating Demonstration Videos

DIY videos are well known and loved by people, and that’s why they keep on searching for them. A plumbing company should ensure it has relevant and eye-catching videos on websites like Facebook and YouTube. Always ensure the company has a quick video to address the needs of someone who has a plumbing emergency.

People will always link your company brand with relevant and informative videos and will reach out to you whenever they want the plumbing to be done.

5. Search Engine Optimization

Searching Engine Optimization is a method of digital marketing that works by adding important and related keywords to content on your company’s plumbing website. Google will crawl your plumbing website to locate the keywords on your page, and that’s how it ascertains if they are related to the search, and thus, it has to display them in the search results. Having relevant keywords will improve your ranking on search engine optimization, and this will increase the visibility of your business.

6. Social Media Marketing

Social media is a platform where people interact with the content. Social media marketing is very crucial for every business. This is because of its increased number of active users. Social media can help your plumbing company to create a reputable relationship with your customers.

7. Paid Advertising

This form of digital marketing is used to promote plumbing business online as you are required to run paid advertisements on search engines and pay an agreed fee when a customer clicks the ad.

The good thing with paid advertising is that it generates more traffic and increases the awareness of your plumbing business.

8. Creating Your Brand

A brand is essential to your business. Customers can only identify you via your brand. A brand involves the use of information that is unique such as the logo.

9. Review and Build a Reputable Reputation

Building a good reputation requires time and effort, but the returns can be very beneficial. Once you’re done with the sales, you can request the customers to leave their reviews on social media like Facebook and Instagram.

10. Cross-Promotion

Cross-promotion is an effective way to reach out to customers you were unable before. It’s a fantastic way to boost your business by enhancing exposure and target an existing audience while saving time and other resources.

5 SEO Tips To Maximize Your Internet Marketing Investment In 2017

5 SEO Tips To Maximize Your Internet Marketing Investment In 2017

Effective SEO rules have seen seismic shifts over the last couple of years. Online marketers have put in much time and effort into learning the new rules of SEO as they come, to leverage their content investments. According to SEO experts, the days of packing headlines with keywords to drive traffic to your site are long gone. The new SEO strategy is based on one essential big-money focus; experience.

Search engines are continually getting much smarter by the day. This means that the content creator is increasingly having much less control over how their web pages show up, and what keywords they are showing up for. The most important factors that currently impact SEO include mobile friendliness, readability and design, usage data like dwell time, and the analysis of a webpage’s perceived value.


Here are five tips on using SEO to make the most of your content marketing investments.
1. Intention is Key
Presently, you no longer need exact keywords for a relevant search result. Search engines are now analyzing how people interact with your website. It’s all about the post-click activity. This means that you not only need to get the clicks, but also satisfy the intent of the user.

2. Keywords aren’t Everything
It is becoming less important to use keywords in the headlines, as Google is now better at interpreting meaning. While it may still be helpful to include the relevant keywords in your content, the semantic meaning is fundamentally much more important.

As the search engines get smarter, they know and think about the other words that might be expected in the article, and what makes it a scholarly article about the topic. For instance, if you are writing a product description about Apple Watch, then you can use words like “Watch”, “iPhone”, “Apple”, “time”, and “apps”, so that if they are found in the body of the content, then search engines know it’s a pretty great article. For example, if you are looking for marketing help in Southern California and you type in seo los angeles Google will semantically know you’re talking about digital marketing – this is how Rank Brain works. For more information on Rank Brain and search engine user experience, check out the seo experts blog at

3. Emphasize on User Experience
Google is now making about 500 algorithm changes per year, and every move is designed to make sure if a user searches on Google, they get what they’re looking for in the first few results, and that they get a good experience. In this case, if you want to be successful in SEO, you need to make sure that the content in your website is the best possible in your niche.

5. Mobile Optimization
More and more people are now reading news on their smartphones, and it’s, therefore, crucial to making sure your content is searchable there. Ensure that the search engines can understand the content found within the mobile apps, and then leverage the marketing of the app regarding SEO, as this is an opportunity to both the consumer, and the B-to-B marketing side.

The central SEO tip for 2017 is focusing on your audience. Previously, SEO has been about promoting what we wanted our visitors to see. Today, it’s all about delivering on what people want to see to give your website a ranking boost in search results.

What Should Investors Know About The Upcoming Snapchat IPO?

Most everyone is familiar with Snapchat, whether they use the social media app or not. It’s one of the most popular networks among other names like Facebook and Twitter. Do you remember when Facebook first went public with an IPO? What about Twitter? Both these social media giants have fared well, so what do you think about the news about Snapchat’s IPO? If the stock performs anything like its counterparts, it should take off strong, drop back a little and then start picking up speed again.


Company valuation is important when it comes to stocks and investing. While Snapchat is a big social media giant, what do you know about the actual business? If you look at the specifics, the company valuation target is approximately 30 billion. I’d say it’s doing rather well, wouldn’t you? Of course, that’s a target and not reality at the moment. What’s also a target is the IPO release, meaning Snapchat shares aren’t yet available on the market.

The latest news about the IPO for Snapchat includes the fact that early 2017 is the target date for the IPO. Early 2017 doesn’t narrow it down well enough though for excited investors, so is there a more specific date? There is, but it’s not set in stone and can only be narrowed down to the nearest month at this point. The earliest you will be able to purchase Snapchat shares is early March.

The Snapchat IPO is getting lots of attention for many reasons. First, this is a huge company, and many investors pay attention to these social media companies that hit the stock market. Second, it’s a new IPO available during a time when there haven’t been as many IPO opportunities for investors. Not to mention, the IPOs for this year in 2016 have been known for not performing very well cumulatively.

Therefore, all eyes are on Snapchat and whether or not it’s going to make a splash like other social media giants have entering the market. With all that hype and knowing that buying shares increases the stock price, you can imagine it’s going to jump out of the gate on the rise. Yet, will that momentum be sustained?


It’s hard to speculate about whether or not Snapchat will perform well in the long run. Many people didn’t think that Facebook would do all that great. For starters, Facebook’s IPO didn’t come during the height of the company’s popularity. Popularity and business are two different things though. We’ll see what happens with the Snapchat IPO.

Website Demand on the UP

The demand for websites has been on the rise in the recent past. As a result, web developers have been struggling to meet this requirement by turning web development tools that help them to work faster and produce quality websites. WordPress is one of the tools that has come in handy for web development. It has become very popular powering over 60% of all the websites worldwide. Its popularity has grown because the software is free and also easy to learn and use. WordPress employs a drag and drops principle that does not require much experience in web development like coding.
WordPress uses templates called themes. Themes are predesigned web pages that can be customized to fit clients needs. The best-selling WordPress theme for 2016 is Avada created by ThemeForest team. Avada is a brilliant multi-purpose theme. It can be used for entertainment websites, business, sports music just to name but a few. This premium theme is fully responsive. This allows users to view content on your site on any gadget with varying screen sizes from smartphones, tablets to PCs. The theme comes with many predesigned demos for different uses like photography, hotel, law, magazine, News sports and much more.
What thrills most about Avada is the powerful tools that are integrated into it. It features powerful plugins like Woo-commerce plugin that is used in eCommerce sites for online shopping. The theme also features the fusion builder plugin which allows you to create unique dynamic pages quickly by just drag and drop.

Avada supports a background video on the home page which is becoming a common trend in most modern websites. As we all know, images speak louder than words. Avada has great image sliders that can be used virtually on any page. The theme is really compatible with almost all modern browsers.
Avada theme is the best theme I have worked with in all my WordPress web development career. I highly recommend this theme to all web developers. It will help you build the website of your dream.